Glossary
All important terms around reviews, business profiles and local search, clearly explained.
Affiliate programme
A partner programme in which partners receive a commission for referring businesses or users.
Authentic review
A review based on a genuine experience of the reviewer that has not been manipulated or faked.
Business listing
The profile of a business on our platform with all relevant information such as contact details, opening hours and description.
Category
The industry a business is assigned to (e.g. restaurant, hairdresser, lawyer).
Company listing
See business listing. The profile of a business on the platform.
Customer review
See review. An assessment by a customer who has visited the business.
Dwell time
The average time a user spends on a page or on the entire platform.
Geotargeting
The targeting of content or advertising based on the user's geographical location.
Google Maps integration
The integration of Google Maps to display the business location on the profile page.
List
A curated compilation of businesses in a specific category in a city (e.g. "Best Italian restaurants in Munich").
Local search
The search for businesses and services in a specific city or region.
Premium listing
A paid business listing with extended features such as preferred placement and additional images.
Profile
The complete presentation of a business with all information, images and reviews.
Ranking
The position of a business in a list, based on reviews, relevance and other factors.
Recommendation
A positive assessment of a business by satisfied customers or our editorial team.
Review
An assessment of a business by customers, consisting of a star rating (1-5) and an optional text comment.
Search result
The list of businesses that match the user's search criteria.
Star rating
The numerical rating of a business on a scale from 1 (poor) to 5 (excellent) stars.
User-generated content (UGC)
Content created by users, such as reviews, photos or comments.
Verified business
A business whose owner has proven their identity and authorisation.
Verify listing
The process by which a business owner proves that they are authorised to manage the business listing.
Written review
A detailed account by a customer of their experience with a business.
Is a term missing? Let us know!
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