Glossary

All important terms around reviews, business profiles and local search, clearly explained.

Authentic review

A review based on a genuine experience of the reviewer that has not been manipulated or faked.

A partner programme in which partners receive a commission for referring businesses or users.

An assessment of a business by customers, consisting of a star rating (1-5) and an optional text comment.

The profile of a business on our platform with all relevant information such as contact details, opening hours and description.

A positive assessment of a business by satisfied customers or our editorial team.

The process by which a business owner proves that they are authorised to manage the business listing.

The targeting of content or advertising based on the user's geographical location.

The integration of Google Maps to display the business location on the profile page.

Die Branchenzuordnung eines Unternehmens (z.B. Restaurant, Friseur, Rechtsanwalt).

See review. An assessment by a customer who has visited the business.

A curated compilation of businesses in a specific category in a city (e.g. "Best Italian restaurants in Munich").

The search for businesses and services in a specific city or region.

A paid business listing with extended features such as preferred placement and additional images.

The complete presentation of a business with all information, images and reviews.

The position of a business in a list, based on reviews, relevance and other factors.

A detailed account by a customer of their experience with a business.

The numerical rating of a business on a scale from 1 (poor) to 5 (excellent) stars.

The list of businesses that match the user's search criteria.

See business listing. The profile of a business on the platform.

Content created by users, such as reviews, photos or comments.

A business whose owner has proven their identity and authorisation.

The average time a user spends on a page or on the entire platform.

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