Leipzig-Webdesign | Webdesigner und SEO-Berater

Leipzig Web Design: Web design, SEO and AI visibility from Leipzig

I'm Marcus Lux, founder of Leipzig-Webdesign and a certified online marketing manager from the KISA Academy. Since 2020, I've been developing websites for freelancers, local businesses , and small and medium-sized enterprises. My focus is on web design and search engine optimization (SEO). I also offer copywriting, online shops, and optimization for AI-powered search systems.Learn leadership

When developing a website, I first clarify what you offer, who you want to reach, and what questions your customers have before contacting you. Based on this, I plan the site structure and content. Design and technology are then tailored to how visitors understand your offering and find the next step: contacting you, making a reservation, placing an order, or booking.

Web design and WordPress

I create company websites, landing pages, and WordPress websites, including those built with Breakdance. I also handle the relaunch of existing websites, which involves revising the structure, design, and content, as well as ensuring optimal display on smartphones, tablets, and desktops. For online sales, I develop and optimize WooCommerce shops. Depending on the project, ongoing maintenance and further development of the website may also be included.

SEO and local search engine optimization

My SEO consulting begins with an analysis of your existing pages, relevant search queries, and the competition. I examine what content is already present, which pages are missing, and where search queries overlap. From this, I derive concrete improvements for page structure, headings, internal linking, text, and technical foundations. Search data, such as from Google Search Console, helps prioritize the next steps.

For businesses in Leipzig and the surrounding area, local SEO is a crucial part of my work. This includes localizing your website and optimizing your Google business profile. I provide support with categories, service descriptions, and company information. Your website and profile should work together to clearly communicate your services and your location.Learn leadership

Copywriting and SEO texts

I write and revise homepages, service pages, landing pages, and other website content. To do this, I work out what makes your offer unique and what information your target audience needs to make a decision. Relevant keywords are naturally incorporated. The text should remain understandable and answer specific questions, rather than simply listing search terms.

GEO, AI SEO and ChatGPT SEO

I also help companies optimize their offerings for AI search systems like ChatGPT, Perplexity, and Google's AI search. This includes GEO (Generative Engine Optimization) and visibility in AI Overviews. I analyze relevant customer questions, existing content, and external mentions. Based on this analysis, I improve company and service descriptions and develop verifiable information and project examples.

Consulting, workshops and coaching

If you'd like to develop your website yourself, I also offer consulting services. Workshops and personal coaching sessions cover topics such as WordPress, SEO, local search engine optimization, and the practical application of AI. The content and scope are tailored to your prior knowledge and specific goals.

Insights into my work

For Café Kollwitz in Leipzig, I developed the website concept and implemented dedicated pages for their offerings, including vegan and gluten-free options, as well as cake orders. Simultaneously, I optimized the text and categories of their Google business profile. Other website projects include SIBO-Coach Berlin, Local Arts, and Heilpraxis Hüttemann.

You'll work directly with me, from planning to implementation. I'm based in Leipzig, but I also manage projects remotely throughout Germany. If you're planning a new website or want to improve your existing one, tell me about your project.