Linz
Experience Linz Like a Local: The 10 Best Shopping Streets

Linz offers shopping fans a remarkable variety of shopping streets and centres. From the historic Landstraße to modern centres on the edge of the city, the shopping streets of Linz bring tradition and the present together in a small area. In this guide you'll discover the ten best shopping destinations in the city on the Danube, with pointers on which district suits which type of shopper and how to plan your stroll in the most relaxed way.
Shopping Streets in Linz: The Legendary Landstraße at the Heart
Landstraße is regarded as the heart of the city's shopping and stretches for 1.5 kilometres through the city centre. This pedestrian zone links the main square with Blumauerplatz and offers a mix of international brands and local shops that is rarely found in such density.
Highlights of Landstraße
- Over 150 shops in a compact space
- Historic buildings with modern boutiques
- Cosy cafés for shopping breaks
- Regular events and markets
Landstraße scores above all through its atmosphere. Between the historic façades you'll find big fashion chains as well as small specialist shops, and for a break in between, take a look at our selection of the cosiest cafés in Linz.
💡 Tip: Visit Landstraße in the morning for relaxed shopping without the crowds.
PlusCity as a Modern Shopping Paradise
PlusCity in Pasching is one of the largest shopping centres in Austria and one of the most popular destinations around Linz. With over 200 shops across three floors, it offers a complete shopping experience under one roof, whatever the weather or season.
What Makes PlusCity Special
- 200+ shops in different categories
- Large car parks right by the centre
- A variety of food and drink options
- Regular events and shows
PlusCity impresses with its modern architecture and a well-thought-out layout. Here you'll find everything from fashion and electronics to household goods without having to cover long distances.
Special Services at PlusCity
- Personal shopping service
- Childcare while you shop
- Click & collect service
- Free Wi-Fi throughout the centre
Herrenstraße: Exclusive Shopping
Herrenstraße links the main square with Landstraße and is regarded as one of the most exclusive shopping streets in town. Here you'll find high-quality boutiques, jewellers and designer shops in a historic setting, and much more peace than in the pedestrian zone.
Exclusive Shops on Herrenstraße
- International luxury brands
- Traditional Austrian costume fashion
- High-quality jewellery and watch shops
- Exclusive shoe and leather goods
Herrenstraße is notable for its elegant atmosphere and the personal advice in its shops. If you're looking for a gift with some class, you'll usually get to your goal faster here than in the big centres.
💡 Tip: Herrenstraße is a great choice for special occasions and gifts with that certain something.
Arkade Shopping Center: A Central Shopping Experience
The Arkade Shopping Center lies right in the heart of Linz and can be reached from Landstraße. As one of the most central shopping destinations, it offers shopping comfort across several levels and combines a stroll along the pedestrian zone with covered shopping.
Arkade Shopping Highlights
- A central location in the city centre
- A mix of fashion, beauty and lifestyle
- Direct access to Landstraße
- Covered shopping in any weather
The Arkade Center scores above all through its location and its short link to the pedestrian zone, which is ideal when the weather is changeable.
Practical Advantages of the Arkade Center
- Short distances to other shopping areas
- Shopping whatever the weather
- A variety of food and drink in the building
- Regular special promotions
Bürgerstraße: A Cosy Atmosphere
Bürgerstraße is one of the most charming shopping streets and offers a relaxed alternative to the big shopping centres. Here you'll find small boutiques, antique shops and specialist stores where the owners mostly choose their goods themselves.
Special Features of Bürgerstraße
- Small, owner-run shops
- Personal advice and service
- Unique products and rarities
- A cosy café culture
Bürgerstraße is a great fit for anyone looking for something special who values individual advice. If you'd like to browse specifically for older pieces, our overview of the best antique shops in Linz will help with planning.
💡 Tip: Take your time in the small shops, where you'll often discover real treasures.
Linz Old Town: A Historic Shopping Experience
The whole old town works as a connected network of shopping streets. Between the main square, Pfarrplatz and the surrounding alleys, you'll find a mix of history and modern shopping that combines well with a short sightseeing round; our top sights in Linz offer ideas for this.
Old Town Shopping Highlights
- Historic ambience while you shop
- A link between several shopping streets
- Regular markets and events
- Food and drink with tradition
The old town offers a holistic experience that combines shopping with culture and history. Do plan in some detours: many of the most interesting shops lie away from the main routes.
Special Old Town Experiences
- Weekly markets on the main square
- Crafts and souvenirs
- Traditional Austrian products
- Historic buildings as a shopping backdrop
Donau Zentrum: Modern Shopping on the Water
The Donau Zentrum lies right on the Danube and offers modern shopping with a view of the water. The combination of shopping and leisure options makes it especially attractive for families who don't want to spend the whole day in shops.
Special Features of the Donau Zentrum
- Modern architecture with views of the Danube
- A mix of shopping and leisure
- A large choice of restaurants
- Child-friendly facilities
The Donau Zentrum combines shopping and relaxation and so has something for the whole family, even when interests are far apart.
💡 Tip: Combine your shopping trip with a walk along the Danube.
Tabakfabrik Linz: A Creative Alternative
The former tobacco factory has become a creative hotspot and offers an alternative to the classic shopping streets. Design, art and innovative concepts meet here, and the industrial ambience makes a visit worthwhile even if you don't intend to buy.
The Tabakfabrik Shopping Concept
- Creative and innovative shops
- Design and crafts
- Pop-up stores and temporary concepts
- A blend of shopping and culture
The Tabakfabrik appeals especially to creative people and design lovers. As many formats are time-limited, it's worth checking the current programme before you visit.
A Cultural Shopping Experience
- Galleries and exhibitions
- Workshops and events
- Sustainable and local products
- A unique atmosphere in an industrial setting
📍 Discover more: Explore further recommendations for Linz on our city page.
Conclusion: Shopping Streets in Linz for Every Taste
The shopping streets of Linz offer an impressive variety for every taste and budget. From the historic Landstraße via modern shopping centres to creative alternatives, every type of shopper will find something suitable here.
The key takeaways for your shopping experience:
- Landstraße: A great mix of tradition and modernity
- PlusCity: The largest selection under one roof
- Herrenstraße: Exclusive shopping in a historic setting
- Arkade Center: A central location, whatever the weather
- Old town: A holistic culture and shopping experience
Allow plenty of time to explore the different streets. Each has its own special features. The day is at its best if you combine two or three areas, such as the old town and Landstraße in the morning and a centre in the afternoon.
Frequently Asked Questions
Which are the most popular shopping streets in Linz? Landstraße and PlusCity are regarded as the most popular shopping destinations in Linz. Landstraße offers historic flair in the middle of the city, while PlusCity brings modern variety together under one roof.
When are the shopping streets open? Most shops open Monday to Saturday from 9am to 6:30pm. Shopping centres such as PlusCity often have longer opening hours, up to 8pm. Hours may differ before public holidays.
Is there free parking at Linz's shopping streets? In the city centre, parking is chargeable. PlusCity and the Donau Zentrum offer free parking. For the old town, it's best to use the good public transport links.
Which shopping streets in Linz are suitable for families? PlusCity and the Donau Zentrum are especially family-friendly, with childcare, play areas and wide aisles for pushchairs. Landstraße is also easy to manage with children, as it is car-free.
Can you shop on Sundays in Linz's shopping streets? As a rule, shops are closed on Sundays. There are exceptions on shopping Sundays and before public holidays. Find out about special opening hours in advance.
Where do you shop in Linz away from the big chains? Bürgerstraße and the alleys of the old town are the first address for owner-run shops. If you're after design and changing concepts, you'll also find something at the Tabakfabrik.
Max Bauer