Salzburg
Relax and Shop on Salzburg's Top Shopping Streets

Salzburg offers far more than just Mozart and Baroque architecture - the city is a true paradise for anyone who loves shopping in Salzburg. From the world-famous Getreidegasse to modern shopping centres on the outskirts, the city of Mozart offers an impressive variety of places to shop. Whether you are looking for traditional Austrian products, international brands or unique souvenirs, you are sure to find what you need when shopping in Salzburg. This comprehensive guide introduces you to the 10 best shopping destinations in Salzburg and shares the locals' insider tips.
Shopping in Salzburg's Historic Old Town
Salzburg's old town is a UNESCO World Heritage Site and also the heart of the Salzburg shopping experience. Here, centuries-old tradition and modern retail combine in a unique way.
The Legendary Getreidegasse
The Getreidegasse is without doubt the most famous shopping street for shopping in Salzburg. The narrow lane, with its characteristic wrought-iron guild signs, is home to a fascinating mix of traditional shops and international brands.
- Traditional costume shops with authentic Austrian fashion
- Exclusive jewellery boutiques with handcrafted Salzburg specialities
- International fashion chains in historic buildings
- Mozart's birthplace as a cultural highlight of your shopping stroll
💡 Tip: Visit the Getreidegasse early in the morning or late in the afternoon to avoid the biggest tourist crowds and shop in peace.
Linzer Gasse - Insider Tip for Authentic Shopping
Located on the other side of the Salzach, the Linzer Gasse offers a more authentic Salzburg shopping experience away from the tourist crowds.
- Small boutiques with local designers
- Vintage shops with unique finds
- Craft shops with regional products
- Cosy cafés for shopping breaks
Modern Shopping Centres in Salzburg for Comfortable Shopping
For anyone who values comfort and variety under one roof when shopping in Salzburg, the city has several first-class shopping centres.
Europark Salzburg - The Shopping Paradise
The Europark is the largest shopping centre in the region and a must for every Salzburg shopping enthusiast. With over 130 shops on three floors, it offers everything your heart desires.
- Fashion and accessories: H&M, Zara, C&A, Peek & Cloppenburg
- Electronics and multimedia: MediaMarkt, Saturn, Apple Store
- Sports and leisure: Intersport, Decathlon, SportScheck
- Dining: Food court with international cuisine
- Services: Hairdresser, pharmacy, dry cleaner, travel agency
💡 Tip: Make use of the free parking and allow at least half a day for your Europark visit.
Designer Outlet Salzburg for Brand-Name Shopping
The Designer Outlet on Alpenstraße is an insider tip for price-conscious shopping in Salzburg with branded products.
- Reduced prices on premium brands (up to 70% off)
- International fashion brands and sports goods
- Open all year round with weather-independent shopping
- Free parking and good public transport connections
Shopping in Salzburg's Pedestrian Zone in the City Centre
With its traffic-calmed streets, Salzburg's city centre offers ideal conditions for relaxed shopping in Salzburg.
Alter Markt - Tradition Meets Modernity
The Alter Markt is one of the loveliest squares for shopping in Salzburg and combines historic flair with modern retail.
Residenzplatz and Surroundings
Around the Residenzplatz you will find exclusive shops for upscale shopping in Salzburg:
- Luxury boutiques with international designer brands
- Traditional Salzburg craft businesses
- Exclusive watch and jewellery shops
- Gourmet delicatessens with regional specialities
Markets and Special Shopping Experiences in Salzburg
For an authentic shopping experience in Salzburg, you should definitely visit the traditional markets.
Grünmarkt at Universitätsplatz
The Grünmarkt is a highlight for anyone who values fresh, regional products when shopping in Salzburg.
- Fresh fruit and vegetables from local farmers
- Salzburg specialities such as Mozartkugeln and Salzburger Nockerl
- Handmade products and crafts
- Flowers and plants for the garden
💡 Tip: The Grünmarkt takes place Monday to Saturday. Come early in the morning for the best selection.
Schranne - Weekly Market with Tradition
The Schranne on Mirabellplatz is another highlight of authentic shopping in Salzburg.
- Large weekly market with regional products on Thursdays
- Organic products and sustainable goods
- Traditional Austrian cuisine to sample
- Crafts and vintage items
Shopping Tips for Souvenirs and Gifts in Salzburg
Typical souvenirs and gifts are a must when shopping in Salzburg. Here you will find the best addresses for authentic keepsakes.
Original Salzburger Mozartkugeln
No shopping tour in Salzburg is complete without buying the famous Mozartkugeln:
- Café Fürst: Inventor of the original Salzburger Mozartkugel
- Konditorei Schatz: Traditional production since 1884
- Holzer Schokolade: Modern interpretations of the classics
- Reber: Industrially made, but still high-quality varieties
Salzburg Traditional Costume and Fashion
Authentic Salzburg traditional costume is a special highlight when shopping in Salzburg:
- Loden Plankl: Traditional costume since 1434
- Gössl: Modern interpretations of classic traditional fashion
- Angermaier: Large selection for the whole family
- Moser Trachten: Made-to-measure traditional costume to order
Shopping in Salzburg for Families with Children
When shopping in Salzburg, families will find special offers and child-friendly shops.
Toy Shops in the Old Town
Salzburg's old town has wonderful toy shops for shopping in Salzburg with children:
- Spielzeug Kröll: Traditional toy retailer since 1882
- Holzspielzeug Wagner: Handcrafted wooden toys
- Lego Store: Modern building bricks and creativity
- Käthe Wohlfahrt: Christmas items all year round
💡 Tip: Many shops in the old town offer special children's discounts and small treats for young visitors.
Child-Friendly Shopping Centres
The modern shopping centres in Salzburg are designed to be especially family-friendly:
- Play corners and childcare at the Europark
- Nursing rooms and baby-changing facilities in all the large centres
- Special family parking spaces with wider bays
- Restaurants with children's menus and highchairs
📍 Discover more: Explore further recommendations for Salzburg on our city page.
Conclusion: Shopping in Salzburg for Every Taste
Shopping in Salzburg offers a unique mix of traditional charm and modern comfort. The city combines historic shopping lanes with contemporary shopping centres, creating an incomparable shopping experience. Whether you stroll through the UNESCO World Heritage old town, shop in modern centres or browse traditional markets, you are sure to find the right thing when shopping in Salzburg.
The key takeaways for your perfect Salzburg shopping experience:
- Plan at least a whole day for the old town
- Visit both traditional shops and modern centres
- Use public transport for stress-free shopping
- Try local specialities at the markets
- Buy authentic souvenirs directly from the maker
Begin your next shopping adventure in Salzburg and discover the variety of this wonderful city!
Frequently Asked Questions about Shopping in Salzburg
When are the best times for shopping in Salzburg? The best time for shopping in Salzburg is on weekdays in the morning or late afternoon. On Saturdays the shops are usually crowded, while most shops are closed on Sundays.
Where can I find the best parking for shopping in Salzburg? For shopping in Salzburg's old town, it is best to use the Altstadtgarage or Mönchsberg underground car parks. Shopping centres such as the Europark offer free parking.
Are there special shopping discounts in Salzburg for tourists? Many shops offer tax-free shopping for non-EU citizens. There are also often tourist discounts in hotels and with the Salzburg Card.
What are the opening hours of the shops in Salzburg? Monday to Friday, most shops are open from 9:00 am to 6:30 pm, and until 5:00 pm on Saturdays. The shopping centres often have longer opening hours, until 8:00 pm.
Can I pay by credit card when shopping in Salzburg? Yes, most shops accept common credit cards. In smaller shops and at markets, however, cash is often still preferred.

Tobias Reinhardt
Tobias stammt aus einer Handwerkerfamilie und weiß, worauf es bei einem guten Betrieb ankommt. Er schreibt über Tischler, Elektriker, Dachdecker und alle, die mit den Händen arbeiten. Besonders am Herzen liegen ihm kleine Familienbetriebe, die seit Generationen bestehen.