Category Trends
Which industries are booming in your city — and where is there a market gap? The comparison with the national average shows it.
Branchenverteilung
Select a city above.
Identify market gaps with data
The Category Trends compare a city's industry distribution with the national average from the platform data of Die Besten der Stadt. If a category is significantly under-represented locally, this can indicate a market gap; if it is over-represented, a competitive but demonstrably in-demand market awaits you.
Next steps
Combine the analysis with the Best City Finder (which city for your industry?) and the Industry Benchmark (how do you compare with the average?).
Frequently asked questions
What does "under-represented" mean?
A category has a significantly smaller share of the business base in the selected city than the national average (more than 2 percentage points deviation). This can indicate a market gap — or structural reasons that you should check locally.
Where does the data come from?
From the platform database of Die Besten der Stadt: published business listings from over 500 German cities, grouped by main categories and compared with the nationwide distribution.
Who is the analysis for?
For founders validating a business idea, for businesses with expansion plans and for everyone who wants to understand a city's local market based on data.
Are the Category Trends free?
Yes, free and without registration.
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