Local SEO Check
20 criteria, 2 minutes: how well is your business set up for local Google search?
Google Unternehmensprofil
Website-Basics
Bewertungen
NAP & Verzeichnisse
Your local SEO score
0 von 20 criteria met
Your priorities
- 1 Name, address, phone identical everywhere
Check that your contact details (NAP) are written exactly the same in all directories — discrepancies cost trust with Google.
- 2 Profile claimed and verified
Claim your Google Business Profile and complete verification — the foundation of all local visibility.
- 3 In mindestens 5 Branchenverzeichnissen gelistet
Listings in Gelbe Seiten, Das Örtliche, 11880 & co. strengthen your local authority — our Directory Check shows gaps.
- 4 Durchschnittsbewertung mindestens 4,0
From 4.0 stars, click-through rates rise significantly — actively work on your review quality.
- 5 City + industry in the page title
The page title of your homepage should contain industry and city, e.g. "Hairdresser in Cologne — Salon Meier".
What is local SEO?
Local SEO covers all measures that help your business be found better in local Google search and on Google Maps — for example for searches such as "hairdresser near me" or "restaurant Cologne". The most important factors are a well-maintained Google Business Profile, consistent business data (NAP), reviews and a locally optimised website.
How the check works
The Local SEO Check assesses 20 criteria from four areas with different weightings — strongly ranking-relevant factors such as NAP consistency or the verified Google profile count more than supplementary measures. Your answers result in a score from 0 to 100 and a priority list with the most effective next steps.
More tools
Dig deeper into individual areas with our Directory Check, the Review Calculator and the Visibility Check.
Frequently asked questions
What is a good local SEO score?
From 70 out of 100 points, your business is very well set up for local search. 40 to 69 points mean a solid basis with clear gaps; below 40 points there is an urgent need for action. The priority list shows you the most effective next steps.
What is the most important local SEO factor?
A verified, fully maintained Google Business Profile combined with identical contact details everywhere (name, address, phone number). These two factors also have the highest weighting in the check.
Does the check replace an SEO agency?
The check covers the most important basics that every local business can implement itself. For highly competitive industries or technical topics such as structured data, additional professional support can make sense.
Is the Local SEO Check free?
Yes, the self-test is free, requires no registration and takes about two minutes.
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