Visibility Check
How present is your business online? Determine your visibility score across five channels.
Google 25% weight
reviews 20% weight
Website 20% weight
Directories 20% weight
Social Media 15% weight
Your visibility score
Your weakest channel: Google
- Claim and verify your Google Business Profile — free and the biggest lever for local visibility.
- Complete photos, opening hours and description; incomplete profiles are shown less often.
What does the Visibility Check measure?
The Visibility Check assesses your online presence across the five channels through which customers find local businesses: Google (25%), reviews (20%), website (20%), business directories (20%) and social media (15%). Each channel is assessed individually and feeds into your overall score with weighting.
Why one channel alone is not enough
Customers encounter your business in many places: in Google search, on maps, in directories and on social networks. Search engines treat consistency across all channels as a trust signal — a strong presence on several channels beats a perfect presence on a single one.
Next steps
Dig deeper into your weakest channel with our tools: the Local SEO Check, the Directory Check or the Review Calculator.
Frequently asked questions
What does the visibility score measure?
The score measures how present your business is across the five most important online channels: Google (25%), reviews (20%), website (20%), business directories (20%) and social media (15%). Each channel is assessed individually and combined with weighting.
Which channel is most important for local visibility?
Google — that is why this channel has the highest weighting at 25%. Most local purchase decisions start with a Google search or on Google Maps, and the business profile is your most important shop window there.
How do I improve my weakest channel?
The check shows you your weakest channel with specific tips. You can dig deeper into individual areas with the Local SEO Check, the Directory Check and the Review Calculator.
Is the Visibility Check free?
Yes, the check is free and can be used without registration.
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